Download Centre

Insight Series:

• The Digital Marketing E-Book.
  
• Mastering social media marketing.
  This guide gives you a complete understanding of the basics of social media, including what platforms are the best for marketing in the region, how many users are active on the available platforms in Egypt and how to maintain an active social media presence for your brand or product.
• Başarılı SEO (Arama Motoru Optimizasyonu) Bilgileri
  SEO (Arama Motoru Optimizasyonu) temellerini anlamak için hemen uygulanabilir ipuçları içeren kullanışlı bir kılavuz
• Successful SEO Insights.
  A handy guide to understanding the basics of SEO (search engine optimisation) with tips on things you can implement immediately.

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Exclusive Vodcasts

• Exclusive insight from Bander Al Mutlaq, CEO of TEDx Arabia
  Bander Al Mutlaq talks to IQPC on the future of social media with regards to business and they way companies network.
• Crisis Communications Management - an insight by Donald Steel, Chief Communications Advisor, BBC UK
  Donald Steel talks to IQPC on how the nature of social media has changed into one of social awareness as well, and how companies and brands needs to harness the power it has to influence geo-political mindsets.
• Said Baaghil's practical advice on marketing in the Arab world
  Said Baaghil, published author on marketing in the Middle East and one of the key marketing leaders in the Kingdom of Saudi Arabia, talks to IQPC on what the key mistakes are which marketers are still making in the region, and what tactics and strategies they need to implement to harness digital marketing for their brands.

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Video

• Exclusive interview with Yousef Tuqan Tuqan of Flip Media & Alexander McNabb of Spot On PR
  
  Exclusive interview with Yousef Tuqan Tuqan of Flip Media & Alexander McNabb of Spot On PR on the digital marketing trends, issues, concerns and future in the Middle East. Hear these leaders in the industry as they elaborate on what works, what doesn't, what should. They take on subjects like ROI, Arabic marketing, social media, PR in the age of social journalism and more.

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Podcast

• An exclusive interview with Said Baaghil, founder of Baaghil Marketing
  Said is one of the leading marketing thinkers in the Kingdom of Saudi Arabia, author of two books on marketing. Said talks to IQPC's Click 5.0 team on the growth of digital marketing in Saudi Arabia, where the obstacles lie and which companies are leading the way despite all obstacles. Also, he discusses issues such as language, the age of decision makers in the process etc.

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Featured Case Study:

• Case study BURGER KING ® metrics and measurement
  by Reem Bishr, Marketing Manager, Burger King and Ziad Khammar, Managing Director, Madison Digital

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Articles

• Internet shopping surging in the UAE, survey shows
  MasterCard says more consumers using mobile devices to purchase online, plane tickets top buy
• Monetising your blog by Syed Balkhi
• The top 10 commandments of social media
  Some of the basic considerations for effective social media engagement.

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Whitepapers

• 2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT
  How Marketers Are Using Social Media to Grow Their Businesses
  
  This report contains insight into how marketers are currently using social media and their future plans. The third annual study which is set out to uncover the "who, what, where, when and why" of social media marketing.
• Digital Marketing guidelines for Pharmaceutical companies
  This content is the property of Association of Research-Based Pharmaceutical Companies. © Association of Research-Based Pharmaceutical Companies

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Featured Presentations:

• How to build a social brand
  
  • Social brands; a definition
  • How does a social brand behave as opposed to any other brand?
  • Structuring an organisation to become a social brand

  Jad Hindy Head of Brand and Communication Qtel, Qatar

  Fadi Khater Game Changer Netizency, Qatar

• Hand over the brand!
  by Yousef Tuqan Tuqan, CEO, Flip Media FZ-LLC
• Challenges and solutions of digital marketing to the Arabic speaking world
  by Islam Zween, Business Manager, Logta.com

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Other Complimentary Downloads:

• The Middle East Digital Marketing Trends 2011 Infograph.
  In 2010, the creators of Click 5.0 brought you the trends and results of a survey of digital marketers in the Middle East. Now, through the results of a brand new survey conducted in February 2011 with over 5,000 Middle East-based digital marketers, Click 5.0 brings you the Middle East Digital Marketing Trends 2011 Infograph, drawing key information from the results. The Infograph details the latest statistics on social media usage such as how many people in the region are on Facebook & Twitter, which is the fastest growing digital market, where brands are spending their marketing budgets in 2011, what are the 3 top concerns for brands vying for the digital dollar and what the number one concern is regarding marketing ROI. “
• The Arab Social Media Report
  The Arab Social Media Report aims to inform a better understanding of the impact of social media on development and growth in the Arab region by exploring the following questions:
  • What are the penetration trends of social networking services in the Arab region?
  • What is the growth rate, and what is the demographic and gender breakdown?
  • What factors affect the adoption of these platforms in different Arab countries (e.g., income, youth population, digital access, Internet freedom, etc.)?
  • What is the impact of these phenomena on citizen engagement and social inclusion? What is the impact of the new social networking dynamics on innovation and entrepreneurship?
  
  Ultimately, we hope that the report findings shed light on the role that social media played during the civil movements in the region in 2011.
  
  Arab Social Media Report, No. 2
  Civil Movements: The Impact of Facebook and Twitter
  Produced by the Dubai School of Government


• Mobile Industry Trends 2011
  From Android’s role in the tablet market to 3D on mobile devices, here are ten trends set to shape the mobile industry in 2011.
  Compiled by WDS.
• A visual guide to B2B Facebook pages
• Case study: New age Muslims – The emerging segment
  by Gagan Bhalla, General Manager, AMRB Research
• Campaign management for digital marketers with the largest online advertising network in MENA
  by Hussam Khoury, Director of Sales, Ikoo Media

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